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Comcast goes social with Plaxo acquisition
May 17, 2008
Source: Google Comcast is adding a social dimension to its services through the acquisition of Plaxo, a deal the two
companies announced Wednesday afternoon.Terms of the deal were not disclosed, but the purchase price is thought to be in the $150 to $170 range.
The acquisition is a big win for Plaxo, whose Pulse social network service, with 1.5 million active
monthly users, has been overshadowed by the likes of Facebook and MySpace. It's a smart move by
Comcast, which can enhance the user experience across its 14 million high-speed Internet subscribers,
3 million voice customers, and 24.2 million cable subscribers.
The acquisition is built on a preexisting relationship. In May 2007, Comcast partnered with Plaxo to
offer a networked address book to subscribers of its various services. Comcast is Plaxo's largest
customer and partner, with Plaxo hosting all Comcast subscriber e-mail address book accounts.
"The address book and Pulse combined will change the way people navigate through thousands of
choices of content," said Sam Schwartz, executive vice president of Comcast Interactive Media. "You
could know what shows your friends are watching, what they are downloading or what they are
recording on DVR. Plaxo can help us build that vision. It's less about the Comcast.net portal and more
about bringing the social aspects to all media consumption."Plaxo's software could also be applied to Comcast's tru2Way project, which will allow developers to create applications that run on any set-top boxes.
"Many users on Pulse share Flickr photos with their friends and family. We want to extend that sharing
whether they are in front of the TV, on the phone or at the computer," said Ben Golub, CEO of
Plaxo. "Whether you are on Fandango (Comcast's movie ticket service) or on demand TV, it gets that much
better with social graph layered on top."
Acquiring Plaxo will help Comcast socialize its cable, voice, and Internet services, including FanCast.
"FanCast is major initiative in last couple years," Schwartz said. However, creating a user interface that
can make sense out of all the content choices and devices will be even more difficult than creating a
universal remote that a mere mortal could program and use.
"We understand that consumers are looking in lots of places for content, and it should be tied into one
easy-to-use interface. You can ask it where to get content and it will tell you if it's on TV, in a theater,
on demand, or on FanCast," Schwartz added. "We are very much innovating in terms of how
consumers manage content. With the choices becoming almost infinite, you need better ways to
navigate. The key is making it simple for the user. Right now we are in period of time where users
could be confused--did they order it on Netflix, did they buy it on iTunes, did a friend buy it, is it loaded
on a DVR. We can help create the best possible environment for the consumer." Plaxo includes features common features in today's social networks.
Plaxo will fall under Comcast Interactive Media, which is tasked with growing Comcast's Internet
business. "Pulse features will be turned on in some Comcast properties starting this year, but it is a
multi-year strategy as we give the social media experience to all platforms we are on," Schwartz said.
Comcast could have chosen other routes to gain a social dimension, such as Google's nascent Friend
Connect. "Friend Connect is complementary to Plaxo Pulse. It's trying to light up the long tail of the
Web site. This is about making social media a natural part of the (Comcast) experience," said John
McCrea, vice president of marketing at Plaxo.
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Adobe set to test new Flash Player
May
17 , 2008
SOURCE: TNN
Adobe on Thursday is expected to launch a beta test program
for the latest version of its Flash Player software.
Flash Player 10, developed under the code name Astro, includes better support for 3D animation and
video hardware acceleration, among other improvements.
Adobe said that Flash Player 10 will now support custom visual effects, created with Adobe's free Pixel
Bender tools. Developers can write code to create effects that can be rendered by Flash Player at
runtime.
Developers can also now target code to render through graphics processors, speeding up performance
and freeing CPU bandwidth, Adobe says.
The beta version of Flash Player 10 will be available from Adobe's Labs site.Flash Player 10 will run on Windows Vista, Windows XP, Windows Server 2003, Windows 2000, Mac OS
X and Linux.
Adobe said that some of the new features in Flash Player 10 will ultimately be incorporated into a
future release of Adobe AIR and the Open Screen Project, Adobe's movement to create industry
consensus around Flash-based technologies for mobile devices.
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IBM replants chip-cooling tech in solar farms
May
17, 2008
SOURCE: REUTERS
IBM has developed technology that will let solar cells withstand the heat of more than a 1,000 suns.
At a technical conference on Thursday, representatives from IBM Research's photovoltaics research will
present a method for cooling concentrating photovoltaics, a solar design where light is magnified onto
high-performance solar cells.
A SolFocus 6.2-kilowatt CPV device being tested in Spain. Click on the image to see a photo gallery of
other concentrating photovoltaic systems.(Credit: SolFocus)Heat is a serious issue when it comes to concentrating photovoltaics, or CPV. The
efficiency of cells degrades at high heat and can damage, and conceivably destroy, equipment at
extremely high temperatures.
IBM said that its liquid-metal cooling technique, adapted from high-
powered computers' chips, can remove roughly three-quarters of the heat generated by a CPV system.
CPV arrays use lenses and mirrors to magnify light onto solar cells that convert light to electricity. By
cramming more light onto cells, the panels can generate more electricity.
The technology, which has been around for decades, is being pursued once again by a number of
companies, most of which are designing systems for solar power plants. These plants have rows of CPV systems that track the sun during the day and magnify light hundreds of
times.
As part of IBM's Big Green Innovations initiative, researchers looked into applying the company's chip
design and manufacturing expertise in solar. It found that CPV companies had not paid enough
attention to thermal problems, particularly as they move to higher light
concentrations.
"It's clear that everybody wants to go to higher concentrations," said Supratik Guha, lead scientist for
photovoltaics at IBM Research. "In the last few years, CPV has sort of been trying to make a comeback
and if you look at the numbers, it does have the potential to be really cheap."
IBM looking at CIGS
Because heat dissipation is important for its high-end processors, IBM has developed a cooling system
where a thin layer of liquid metals circulates behind a chip to transfer the heat from the chip to a
"cooling block." (Credit: IBM)IBM has built a prototype of the thermal interface layer on a CPV system. In tests, it found
that the technique can dramatically lower the heat of high-concentration devices.
The technique only makes sense for very high levels of concentration, which are used on expensive,
high-efficiency triple-junction solar cells, said Guha. IBM doesn't intend to manufacture CPV devices itself but it does hope to license its thermal interface
layer to solar manufacturers, he said.
In addition to working on thermal issues, IBM Research is working on "solution process" techniques for
manufacturing CIGS cells. The solution process would be an alternative to the slower evaporation
process for making CIGS cells.
IBM is also working on manufacturing silicon solar cells on glass. More fundamental research focuses
on improving solar cell efficiency through nanowires and nanoparticles, explained Guha.
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